I’ve seen quite a bit of comparison in the blogosphere between The Passion of the Christ and The Lion, The Witch, and the Wardrobe since I posted on the subject a few weeks ago.
Today, Challies weighs in on the in-church marketing that these movies have been able to leverage:
And now the secret is out. Evangelicals are dry tinder just waiting for the strike of a match. Evangelicals are primed and ready to play a role in marketing efforts. Following on the heels of The Passion of the Christ comes The Lion, The Witch, and the Wardrobe.
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